Air Serbia launches international campaign

Air Serbia has today launched a multi-channel advertising campaign (featured above) to boost the airline’s awareness. The campaign will initially air for a month in the Balkan region, Russia, Poland, Germany, France, Italy, Sweden, Denmark, Switzerland and Austria with the goal of maximizing exposure for the Air Serbia brand and building awareness for its offer. Air Serbia CEO, Dane Kondić, says, “This campaign is as much about Serbia and Belgrade as it is about Air Serbia. As we proudly share the brand of Serbia, the campaign captures the best that we have to offer as an airline and as a country”. He adds, “This campaign will attract more business to Air Serbia, and this will in turn support the growth of the airline leading to the creation of more jobs for Serbian nationals. I am very excited about the launch, knowing that by making Air Serbia successful, we are continuing to make a significant contribution to the economy of Serbia”. The multi-media campaign will include television, print, outdoor billboards and a strong online component. All the imagery for the campaign was shot on location in Serbia.